What We’re Reading…

How much does SEO cost in the UK? An interesting infographic from @danbarker summarising the services provided by UK agencies, their charging models and the costs of SEO by hour, project or on a retained basis. http://www.barker.dj/blog/uk-seo-prices

How to improve organic visibility through LinkedIn. George Aspland looks at the differences that can affect the strength of incoming links from LinkedIn here.

74% of SEOs buy (or would consider buying) links: We spend a lot of time telling junior SEOs that link buying is more prevalent than some of the blogs would have you believe. This survey by SEOptimise suggests we are right to try and ‘educate’ them in what is considered acceptable in the real world rather than what the White Hat blogs tell them…

SEO Stats Galore: only 59% say they’ve done any external link building. Read about the latest MarketingSherpa Benchmark study over at Search Engine Land…

Protect your Employer Brand – This is something we’ve been banging on about to clients for a long time. Surprise, surprise, if you don’t treat your rejected job applicants well it will damage your employer brand. More here…

The Periodic Table of SEO Ranking Factors – A summary of where you should focus your efforts in SEO, all dressed up in the theme of the Periodic Table for those clever folks at Search Engine Land. See it here…

The EU Cookie Law in practical terms. Video from Silktide with humorous summary of the new EU Cookie Law. See the 2½ minute video here

SEO ‘must-do’ tips for SMEs – Some of the most prominent SEOs in the UK talk about SEO trends and give their tips here…

Is it time for SEO to ‘grow up’ and form some sort of industry body? SEO Chicks’ @JudithLewis asks the question here…

Is LinkedIn finally going to change the face of recruitment by killing off the traditional CV? Read this post from Matt Alder

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